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If you can, charge a flat fee (simple pricing is best) instead of per item.
Nothing kills conversions like a surprise shipping fee revealed at the very end.
Recommended reading: How Does Product Copy Format Affect User Engagement?
[Original Research] Images are good, but everything indicates that video is the future.
Zappos has videos for almost all of their product, such as this: Read my post on how using video increases conversions. It’s fun, has a game-like element to it and creates a feeling of ownership.
Once you’ve spent minutes configuring a product, it feels like your own. I played around for like 30 minutes customizing my laptop. It ended up being much more expensive than any of their standard sets.
62% said they are looking for a section that identifies sales and specials.
Steve Madden has several calls to action for stuff on sale: While the rotating offers banner is usually not a good idea, they have the exact same offer on each banner – so it works out.
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Discount seeking behavior is set to continue, so thinking about having a dedicated “sales” section on your site.
Naturally do what’s right for your brand, but it might be something worth experimenting with.