Dating in facebook

A dating service could increase the time people spend on Facebook and be a "big problem" for competitors, said James Cordwell, an analyst at Atlantic Equities."But the initial functionality looks relatively basic compared to those offered by Match's services, so the impact Facebook has on the dating space will be down to how well it executes in this area," Mr Cordwell said.

The dating service is being built with privacy in mind, so that friends will not be able to see a person's dating profile, Mr Zuckerberg said.

The heart icon is the link to Facebook's dating hub from the main site, where your saucy messages will remain separate from your main profile.

Zuckerberg has said the app will be about finding "long term relationships, not just hook ups".

Facebook plans to add a dating service, chief executive Mark Zuckerberg says, marking the first time the world's largest social media network has actively tried to help people form romantic relationships.

Shares of Match Group, the owner of popular dating app Tinder, fell more than 18 per cent on the news and was down 22 per cent at close.

(Reuters) - Facebook Inc is entering the dating game, Chief Executive Mark Zuckerberg said on Tuesday, planning a dating service to matchmake millions of people on the world’s largest online social network and nudge them into spending more time there.

Users can chat with each other through a private messaging feature that won't be connected to Facebook's other messaging services, Messenger or Whats App.

The Facebook dating profile you'll create will be separate from your regular Facebook profile.

It won't suggest your friends as people you might want to date, even if your 500-plus "friends" include random acquaintances - or crushes.

The dating hub has a built in safety feature which only allows text based messages to be sent between new matches at first and dating messages will be kept separate from messenger.

It will also use an algorithm to make sure you don't accidentally match with someone already on your friends list.

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